Guides from Howards
Practical, sourced guides for homeowners preparing to sell and for agents planning a campaign. What it costs, what actually shortens a sale, and what a good marketing campaign includes.
Written by Howards, a New Zealand listing-video studio. The guides are meant to be useful whether or not you ever use our service, and they say plainly where our own product comes up.
Agent commission, GST, marketing packages, photography and video, legal fees, staging, auction and bank costs. Two worked examples at $650,000 and $1,000,000, and what to ask before you sign.
Read the guideCurrent NZ days-to-sell data, the levers you control (price, presentation, listing content, distribution, access, paperwork) and a diagnostic table for a campaign that is not producing offers.
Read the guideThe work behind a listing campaign: positioning, creative, portal distribution, paid promotion, database follow-up and reporting. Includes a campaign-review scorecard and what the metrics actually mean.
Read the guideThree routes to a listing video in Christchurch, with NZ costs, turnaround and which suits which property: a local videographer, DIY on a phone, or a photo-based service.
Read the guideTraditional videography is expensive and slow to schedule. How photo-based production is putting video on listings that would otherwise go without.
Read the guideHow to repurpose professional listing photography into short vertical reels for Instagram and TikTok, and what to include in them.
Read the guideHow to explain the value of video in a listing presentation, handle budget objections, and set realistic expectations with vendors.
Read the guideHowards
Howards turns existing listing photography into a campaign video, delivered within 24 hours. Full listing video, $199 per video including GST. If you are selling, ask your agent whether one would suit your campaign.
Questions about a guide, or spotted something out of date? Contact us.