Guides from Howards
Practical, sourced guides for listing agents: what listing video costs, how to get one without a shoot day, and how to use it in your listing marketing and listing presentations.
Written by Howards, a New Zealand listing-video studio. The guides are meant to be useful whether or not you ever use our service, and they say plainly where our own product comes up.
Published US price ranges for listing videos, what pushes a videographer quote up, the scheduling and shoot-day costs agents forget, and when a photo-based video makes more sense.
Read the guideThe practical ways to get a listing video without booking a videographer: filming it yourself, building it from photos in software, or having it made from your listing photos. Includes a photo checklist and the checks to run before you publish.
Read the guideWhat NAR research says sellers want from a listing agent, how the 2024 practice changes put your marketing plan under the spotlight, and how to use video as visible proof of effort before, during and after the listing appointment.
Read the guideBranded versus unbranded listing video explained, with real MLS rule pages as examples, where each version belongs, and the new disclosure rules for AI-altered or digitally altered media.
Read the guideEleven practical ways to use one listing video, from just-listed posts and open-house invitations to a QR code on the sign, with the checks to make before it goes live.
Read the guideHowards
Howards turns existing listing photography into a campaign video, delivered within 24 hours. Full listing video, $200 USD per video. Email us about your next listing and we'll explain how ordering works.
Questions about a guide, or spotted something out of date? Contact us.